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You are invited to join us at our September Meeting, where we will continue to focus our efforts on helping members to develop their businesses.
14th September 2019, at Leatherhead Golf Club, Marina Clowes will present:
Discover the Soul of your Brand
Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, admired by customers the world over. But, in spite of all the banter about branding, few companies come even close to developing such iconic identities for their brands. As a result, millions of advertising and promotional pounds are being squandered.
Understanding and leveraging archetypal meaning – that is – finding the soul of your brand. Then expressing it in ways that tap into universal feelings and instincts. These are prerequisites in today’s intensely competitive and complex business environment.
This workshop will introduce the theory behind brand archetypes, explore most common archetypes. Attendees will have the opportunity to put theory to practice by applying the brand archetypes.
Marina Clowes is a senior brand and marketing strategist who helps businesses that are facing significant change with their marketing challenges. Marina has 14 years of marketing and consulting experience working with global household brands including Paddy Power Betfair, News International, CNN and L’Oréal developing a range of strategic marketing value drivers.
Most recently Marina has worked with the Racing Post Group on the development of its new brand key, Racing Post’s first major brand repositioning project since 2011.
The second part will be a business development session for attendees to look at their own brand (or a client’s) facilitated by Sally Brazier, member and design management specialist.
08:30 Arrival, coffee, networking
09:30 Welcome and our speaker, Marina Clowes, Discover the Soul of your Brand
It was an honour to be the first President of the Richmond Group. As you explore this web site, you will see that the Richmond Group is a vibrant society of professional consultants, who engage with each other to enhance their personal performance, the performance of their consulting businesses, and the services they offer their clients. After 6 years service as President and many more as a member I am now stepping down and leave the group in safe hands.