Blog on marketing in the service industries

Industrial product manufacturers create added-value in their production cycles by converting materials into finished products. Examples are in the pharmaceutical, heavy engineering, food and beverage, oil and gas industries, farming and agriculture and extend into...

Attention!

Times up At a recent Richmond Group meeting, a guest speaker referred to the often-quoted reduction in people’s attention span – perhaps now down to a few seconds. If this is true, I should stop now! Attention or distraction But it doesn’t take much observation to see...

Could we see a seismic shift in consulting services?

A recent article by By Fiona Czerniawska, Director, Source Global Research, London, United Kingdom, May 25th, 2019. Consulting services are a bit like the massive tectonic plates that cover the surface of the world: Ancient and slow-moving, they’ve defined the...

Retaining Employees Knowledge when they leave the Business

The retention of experienced employees’ knowledge is critical in today’s fast-moving technical and businesses environment. Companies struggling to attract and retain talent cannot ignore the hard-won skills of key employees. Retaining the knowledge –the core “knowhow”...