Full CV - Hedley Basford


Hedley Basford
Consulting Profile:

A chartered accountant who used to work with Arthur Andersen in the days when one could be proud to say so! MBA from Cranfield. Fellow of the Institute of Management Consultancy (now called the Institute of Business Consulting).

Established present practice in 1983.

Bellringer at Canterbury Cathedral - if you think it's easy, just try it!
Services:A holistic approach to helping companies be more successful than they would otherwise be - achieving sustainable and profitable growth.
Address:Hedley Basford Management Consultants, Chapter Seven, Old Tree, Hoath, Canterbury, CT3 4LE
Telephone:01227 861133
Mobile:07768 872372
Email:
Website: www.basford.com

Experience and Qualifications

QUALIFICATIONS

FCA - Fellow of the Institute of Chartered Accountants

MBA - from the Cranfield Institute of Technology (now Cranfield University)

FIMC - Fellow of the Institute of Management Consultancy

CMC – Certified Management Consultant
EXPERIENCE & EXPERTISE

Corporate:

Objectives, strategy and vision

Business planning

Financial management and funding

Process analysis and improvement

Business continuity and disaster recovery

People:

Managing change and achieving consensus

Staff attitude and satisfaction surveys

Training needs analysis and provision

Dispute resolution

Customers:

Brand awareness and performance

CRM, service delivery and quality

Marketing and sales management

Customer satisfaction surveys

IT:

Focussing IT on the needs of the business

Specifying IT requirements

Systems and supplier selection

Systems implementation, conversion, testing

Project management
KEY STRENGTHS

I have worked with companies of all sizes in many industry sectors, particularly leisure, retail and service companies. I understand the dynamics of organisations and quickly get a feel for corporate cultures. I enjoy working with people, helping them to improve business processes and encouraging them to think of ways to work more effectively.

I am good at solving problems, as evidenced by the Finance Director of a large, well known watch retailing company who promised me a bottle of champagne if I could solve a problem that had defeated everyone else. He was true to his word! On another occasion I solved a problem that enabled the client to reverse a decision to scrap a multi-million pound reservations computer system in a ferry company. The directors and auditors had previously declared the problem too difficult to overcome. The project was completed on time and within budget.

Over the last 25 years I have implemented many financial and management accounting systems. In 1980 I drafted the specifications for the first multi-currency, multi-user sales and purchase ledgers for the Omicron suite of software. Since then I have implemented various systems for companies small and large, including Direct Line Insurance. I pay particular attention to the design of coding structures and improving business processes and reporting.

I have designed and implemented systems that manage service delivery and monitor customer satisfaction in service companies, membership organisations and, currently house building and care homes. The principles are the same: meeting needs and treating customers fairly, within the context of clear objectives, efficient processes, well motivated staff and a sound financial footing.